Facebook Digital Marketing Associate 100-101 Actual Test Questions

test2022-09-19T03:56:33+00:00

To pass your 100-101 Meta Certified Digital Marketing Associate exam, you can choose 100-101 Actual Test Questions to improve your knowledge. 100-101: Meta Certified Digital Marketing Associate exam measures a person’s competency in foundational-level functions and value propositions of Facebook, Instagram and Messenger. FreeTestShare 100-101 practice exam covers real exam questions and answersto help you prepare for the 100-101 exam well. With 100-101 Actual Test Questions, you can learn about the exam topics and pattern fast to pass your 100-101 Meta Certified Digital Marketing Associate exam easily.

You should try 100-101 practice test questions to assess yourself.

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1. A fashion brand needs to create an ad with a Lookalike Audience to generate online sales.

What should this brand do?

Use a Conversions campaign in Ads Manager

Promote a post on Instagram

Use a Catalog sales campaign in Business Manager

Boost a post on their Facebook page

2. A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad.

Where can this be found?

The Campaigns tab within Ads Manager in the Budget column

The Ads tab within Ads Manager in the Amount Spent column

The Campaigns tab within Ads Manager in the Amount Spent column

The Ads tab within Ads Manager m the Budget column

3. What can public figures, businesses, brands, organizations and nonprofits create on Facebook to establish a presence and connect with an audience?

Event

Profile

Page

Group

4. When you begin a new campaign on Ads Manager, what is the first step in the process?

Select where ads will be seen through placements

Create a Lookalike Audience based on website visitors

Produce the right creative for the campaign

Align your marketing goal with a campaign objective

5. Which two targeting features are available at the Ad Set level? (Choose 2)

Placements

Optimizations

Bid Strategy

Target Audience

6. If your goal is to generate sales on your website, which Facebook campaign objective should you select?

Conversions

Reach

Brand Awareness

Traffic

7. The goal of data engineering is to make quality data available for fact-finding and decision-making .

Which one of these statements captures the process of data engineering?

Collecting, processing, and storing data

Collecting, processing, storing, and making data available to users securely

Processing data and making it available to users securely

Collecting, processing, and making data available to users securely

8. Where can an advertiser create a campaign?

Facebook profile

Messenger

Business manager

Ads Manager

9. Where can the total number of people who have seen a specific advertising campaign at least once be found?

Within the Account Overview tab in the Reach column

Within the Campaigns tab in the Impressions column

Within the Campaigns tab in the Clicks column

Within the Campaigns tab in the Reach column

10. A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App

Which metric within Ads Manager will help the business determine the success of the campaign?

Amount spent

Cost per click

Reach

Estimated Ad Recall Lift Rate

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11. What is a valid reason that an ad would be rejected by Facebook?

An image within the ad focused on individual body parts

Lead ads were used to receive email, first name and phone number

The ad used a video ad that was originally created for television

The link to the landing pages included content that was relevant to the ad

12. What is an advantage of the slideshow format when designing a mobile creative?

It provides an interactive ad format

It provides a fullscreen, mobile-optimized experience

It provides the functionality to selectively add sound to individual slides

It uses existing images to create a video

13. What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?

Create an ad from an existing post

Preview the ad during ad creation

Create campaigns with multiple ads

Set a specific time for an ad to run

14. What can a boosted post help an advertiser achieve?

Review actions on the business website

Measure the number of purchases on the business website

Have their message appear on the top of people's news feeds

Increase engagement on Page content

Obtain in-depth reporting that includes cost per purchase

15. After years of advertising on TV, a branding advertiser wants to start running ads on the Facebook App. The advertiser has a TV ad with an emotional message to connect the brand with customers The TV ad lasts 30 seconds.

What is the best creative approach to run this campaign?

Create a 15-second video ad with the content used on TV

Create a 20 second video ad with a shorter version of the content used on TV

Create a 15-second video ad that is vertical with the content used on TV

Create a video ad with the content used on TV

16. An ad on the Facebook App is initially approved startsto be delivered, and then gets.As approved.

What could be a reason for this disapproval?

High negative feedback

Low bid amount

The payment method expires

Narrow targeting settings

17. Which data protection law was specifically designed to protect children?

European Data and Privacy Act

GDPR

CCPA

Privacy Shield

COPPA

18. How should an advertiser describe Meta Conversion API to a customer?

A series of standard and custom events tracked through a base code installed on an advertiser's website

A way to track app login and events by integrating SDK to the mobile app

A piece of code for a website that allows measuring, optimizing and building audiences for ad campaigns

A direct connection to an advertiser's server to optimize ad targeting decrease CPA and measure results

19. 1.What is a valid reason that an ad would be rejected by Facebook?

An image within the ad was relevant to its message

Lead ads were used to receive email, first name and phone number

The ad contained sexually suggestive images.

The link to the landing pages included content that was relevant to the ad

20. A sporting goods brand needs to create a Custom Audience based on website visitors to retarget in a future campaign. The brand needs a large enough target audience to retarget effectively.

Which objective should the brand use for their current campaign?

Conversions

Leads

Engagement

Traffic

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21. What is the main difference between the Brand Awareness and Engagement objectives?

Brand Awareness optimizes for ad recall white Engagement optimizes for likes/shares/comments

Brand Awareness optimizes for likes/shares/comments,while Engagement optimizes for ad recall

Brand Awareness optimizes for conversions, white Engagement optimizes for views

Brand Awareness optimizes for views, while Engagement optimizes for conversions