Get 200-101 Dumps To Pass Meta Certified Marketing Science Professional

Get 200-101 Dumps To Pass Meta Certified Marketing Science Professional

To help you prepare well in 200-101 Meta Certified Marketing Science Professional exam, FreeTestShare provides the latest 200-101 Dumps to help you pass the Facebook 200-101 exam. After receiving input from successful candidates, our experts created practice questions. All 200-101 Dumps are syllabus-based, and they will help you pass the 200-101 exam quickly. FreeTestShare 200-101 Dumps include real exam questions and answers, allowing you to quickly learn about the topics included in the Facebook 200-101 exam!

To put your skills to the test, try free 200-101 practice questions!

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1. An ecommerce brand runs a multi-cell Conversion Lift test. The brand needs to determine if bidding in the Facebook auction based on user value calculated from its LTV model versus demographic targeting improves performance by 10%. The p-value for the test is calculated as p = 0.95.

How should the analyst interpret bidding based on user value?

2. A snack company ran a preliminary simple linear regression analysis to determine channel contributions to sales. The model, coefficients, and data set are as shown. All numerical values are rounded.

Sales(week) = BO (Intercept) + B1 f(FB Video) + B2 f(FB Display) + B3 f(TV) + B4 f(Digital Video)





What are the attributed sales from Facebook for Week 2?

3. A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.

What test design should be used to address this business challenge?

4. A soda brand is presented the following results based on a marketing mix model to explain year-over-year sales change.





How should the competitive media value be interpreted?

5. A new ecommerce company that sells raincoats for dogs leverages Facebook to drive product sales. The company serves a variety of videos and static images and only targets people who previously visited their website. The company historically spends $50,000 per quarter and always hits its ROAS goal of 3x.

Last quarter, the company aggressively tried to grow its business and tripled spend.

At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:

• ROAS decreased by 40%

• Average frequency increased by 50%

• CPMs increased by 60%

• Reach increased by 10%

• Cost per click decreased by 15%

• Allocation of budget between creative formats remained the same

An analyst needs to run a test to identify how to scale spend efficiently.

Which variable should the analyst test first?

6. An advertiser is reviewing campaign results in Facebook Attribution and determines that optimizing its campaigns for website content views appears to be more successful than optimizing for clicks.

Details reviewed were as follows:

• A last touch attribution model was used

• Look back window was 90 days

• Campaigns optimized for clicks delivered a cost per view for SO.55

• Campaigns optimized for website content views yielded a cost per view of S0.49

The advertiser wants to assess whether or not this difference is meaningful or due to random chance before adjusting its strategy accordingly.

What action could the analyst take to determine if the difference is meaningful?

7. A start-up ecommerce brand that sells pet products wants to test campaign structure. It would like to determine if it should have separate ad sets targeting different pet interest groups or consolidate all interest groups into one ad set.

The brand sets up a multi-cell Conversion Lift test for one month. At the end of the test, no results are available to review, due to insufficient statistical power.

Which two approaches should the analyst recommend? (Choose 2)

8. A car manufacturer discovers that the purchase journey is typically one-year long, involves several media channels and is followed by a dealership visit that ends with a purchase at the dealership. Historically, sales are mostly influenced by the quality of the customer service experience. The manufacturer has a KPI of driving incremental customers to its website.

What measurement solution should be used?

9. An advertiser is running a campaign on a new advertising platform where they will spend $100,000 over the course of four weeks with the goal of driving incremental purchases. The campaign targets men, ages 18-34 and does not hold out any users from seeing the advertiser's ads. Typically, the advertising platform sees that campaigns at this spend level reach about 75% of the target audience. The analytics team at the advertising platform recommends measuring the effect of the campaign by measuring the conversions driven by all users who saw an ad versus all users who did not see an ad.

What is the primary limitation of this approach?

10. A beauty brand notices an increase in consumer demand for organic beauty products and wants to increase sales with its current budget. Its media spend is across four media channels with equal budget allocation. The company buys two target audiences. One audience is a demographic target audience, ages 25-35. The other audience is a behavioral target audience of people who have expressed interest in organic beauty products. This beauty brand gives credit for a conversion when one of these high-intent consumers is served an ad and clicks the ad.

The analyst recommends shifting the total budget to the demographic target audience.

What is a possible reason for this recommendation?




 

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