Tips To Become A Salesforce Certified Pardot Specialist

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1. What should you do when multiple users are editing an email template at the same time?

Multiple users cannot edit the same email template at the same time

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Update the same draft at the same time since the system will recognize updates made by both users

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

2. LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects? Choose one answer

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

3. Which of the following can "unmatch" prospects?

Automation Rules

Dynamic Lists

Segmentation Rules

4. A new automation rule is created.

What action is required for prospects to begin matching that automation rule?

Resume the rule after saving

Sava the rule without any additional action

Schedule the rule to run before saving it

Preview the rule before saving it

5. How can you set a prospect's first touch campaign?

Using automation rules.

Using completion actions

None of the above

Using segmentation rules.

6. What activities are completion actions available for?

Custom Redirects

Emails

Forms

Automation rules

Files

Page actions

7. A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.

How should this be accomplished?

Select Specific User for the Sender

Select General User for the Sender

Select Assigned User for the Custom Reply-To Address

Select General Address for the Custom Reply-To Address

8. Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Pipeline dashboard

Engagement dashboard

Account-Based Marketing dashboard

Multi-Touch Attribution dashboard

9. What list email or email template report deliverability metric could indicate an unverified sending domain?

Forward count

Hard bounces

Skimmed percentage

Total queued

10. LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

The prospect would receive an error message.

The form would be displayed on the page once again.

The prospect would be redirected to a thank-you page.

The thank-you content would continue to be shown.

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11. Identify three webinar connectors for Pardot

ReadyTalk, GoTo Webinar, WebEx

WebEx, JoinMe, GoTo Webinar

Zoho, WebEx, ReadyTalk

Adobe Connect, Lync, BlueJeans

12. What are the key technical items required to set up during implementation?

Tracking Code

Email Authentication

CNAME

IP Whitelisting

Using Custom Fonts

13. When are visitors converted to prospects?

When they run through completion actions

When an automation rule runs

When a prospect fills out a form or form handler

When the prospect visits a Pardot landing page

14. How can a Prospects score be changed?

Segmentation rule

Profile

Completion Actions

Manually

15. LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website.

Which method would produce the closest results?

Use a stock layout provided in Pardot

Use above form and below form content to create the layout

Embed the campaign tracking code on their website

Import layout using a URL from their website

16. By default (using business accounts) Pardot creates new records as:

Leads

Contacts

17. What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

The Pardot sync checkbox is checked

The first and last name fields are not empty

The Pardot URL field is not empty

The lead/contact URL in Salesforce contains "Pardot"

18. What is a good default sales ready lead score?

200

100

19. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.

What advice do you offer?

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

20. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of.

Where should the VP of Marketing look to find this information?

Automation settings

Scoring rules

Prospect's Audits tab

Lifecycle report

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21. Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Autoresponder

Engagement studio program email

Email template

List email

22. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

The Lead and Contact fields must have the same API name.

The Pardot field must be mapped to the Salesforce field.

The Lead and Contact fields must have the same Salesforce field label.

The Pardot field must be a drop-down field.

23. After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.

What will happen if the prospect is removed from the suppression list?

The prospect will begin the engagement studio program again on step 1.

The prospect will be also be removed from the recipient list of the program.

The prospect will continue on the engagement studio program onto step 5.

The prospect will continue on the engagement studio program onto step 6.

24. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

No, a Pardot campaign will always stay the same since it's a first touchpoint.

Yes, the Pardot campaign will change based on the page the custom redirect links to.

No, it's not possible to change a Pardot campaign by clicking on a custom redirect.

25. Users can be imported into Pardot

True

False

26. What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

Name

Company

Phone

Email address

27. Rules, Form completion actions, and more.

What are 3 social posting connectors Pardot offers?

Twitter

Instagram

Facebook

Snapchat

28. A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

Create an automation rule based on product Name.

Create a completion action based on Product Name.

Create a dynamic list based on Product Name.

Create a segmentation rule based on Product Name.

29. What is the baseline grade assigned to a prospect?

30. When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

True

False

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31. What could cause standard sync actions from occurring?

A large sync queue

Connector is not verified or has become unverified

Salesforce API limit has been reached

All of the above

32. Which three triggers could be used to define a prospects path in an engagement studio program? Choose 3 answers

List membership

Email open

Custom redirect click

File download

Prospect grade

33. How could a visitor convert to a prospect?

Download an eBook

Open a Pardot email

Submit a Pardot form

Watch a video hosted in Wistia

34. Why is a reCAPTCHA displayed when I did not choose to display it?

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCH

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCH

35. What Information does the tooltip above each step on the engagement studio program report provide?

High-level metrics only for prospects waiting to complete each step

High-level metrics only for prospects who have completed the step

High-level metrics only for prospects who left the program at each step

High-level metrics only for prospects who have skipped each step

36. A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.

Which report should they check to see the number of unique submissions for the form on the landing page?

Form handler report

Event report

Form report

Landing page report

37. What is an ideal Click-Through Rate (CTR)?

more than 5%

more than 2%

less than 1%

38. Form or Form Handler? I need to be able to edit and change my form directly.

Form

Form Handler

39. What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Use a dynamic list.

Use a completion action.

Use an automation rule.

Use a segmentation rule.

40. What is a good bounce rate?

Less than 5%

More than 20%

Less than 10%

More than 10%

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41. Your client wants to filter out their own IP address that is currently skewing their results.

What do you recommend they use?

An Automation Rule

Add rules to the Pardot tracking code.

Completion Actions with a filter

Visitor Filters

42. Which scenario would convert an anonymous visitor into an identified prospect?

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

Scanning the badge of someone who visited a booth at a recent event

Submitting a Web2Lead form that is linked to Pardot via a form handler

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

43. What information cannot be displayed as a graph (line or bar) on the dashboard?

Prospects Created

Conversions

Opportunities Created

Opportunities Lost

All Prospects

44. What variable tag must be included in an email to allow prospects to manage their email preferences?

%%opt_out%% or %%email_preference_center%%

%%unsubscribe %% or %% email_preference_ center %%

%%opt_out%% report_spam %%

%%unsubscribe % or %% opt_out %%

45. What are the daily system generated emails?

Daily prospect activity emails (for all prospects)

Daily prospect activity emails (for my prospects)

Daily visitor activity emails

Prospect assignment notification

Daily prospect assignment emails

Weekly search marketing email (sent on Mondays)

Starred prospect activity alerts

46. Which two capabilities are true for completion actions? Choose 2 answers

Completion actions are applied retroactively.

Completion actions apply to both visitors and prospects

Completion actions cannot be applied directly on a landing page.

Completion actions do not execute on image file downloads

47. In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.

When would the program send the email to the prospect?

The email will send immediately.

The email will not send.

The email will send on Saturday at 10am.

The email will send on Monday at 10am.

48. What is the best practice when users leave the company and have assigned prospects?

Reassign all prospects in the CRM

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

Delete the user from Pardot

All of the above

A & B

49. What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Disable Visitor Activity Throttling and send autoresponder emails after every submission

Attribute all prospect activities to prospect record after every submission

Execute form handler in real time after every submission

50. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.

What action will occur in Pardot?

A new visitor record will be created.

A new Account will be created.

No new record will be created.

A new prospect record will be created.

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51. You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

True

False

52. A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

How could the marketer accomplish this?

Completion Action

Page Action

Automation Rule

Dynamic List

53. Which Salesforce custom fields will sync with Pardot?

Custom Record Type fields

Custom Prospect fields

Custom Account fields

Custom Opportunity fields

54. How can you ensure your email doesn't get stuck in spam?

Create clear calls-to-action

Create mobile-friendly version of the email

Create a text version of the email

Remove the unsubscribe from the email

Add domain keys and SPF

55. A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

The prospect will continue to see the form upon submission

The discrepancy between the two assets will cause an error

The prospect will be redirected to another webpage

The form's Thank You Content will still display

56. There are absolutely no restrictions on how you assign custom users abilities.

True

False

57. Administrators can reset passwords for users

True

False

58. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page.

What automation tool would best achieve this?

Create a special campaign to track pricing pageviews

Create a Page Action set to Tag prospects as having viewed it and add them to a list

Create a Form with a Completion Action to send a pricing sheet

Create a Dynamic List based on page view to segment automatically

59. What must be created in order to send an autoresponder?

Test email

One-to-one email

Email template

List email

60. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this? Choose one answer

Automation rule and completion action

Segmentation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

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61. A designer wants to apply LenoxSoft’s styling to assets in Pardot.

Which two assets can they control CSS styling for In Pardot? Choose 2 answers

Landing pages

Form handlers

Forms

Social posts

62. Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

Add the prospect to a static list.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

Manually change the prospect’s Pardot campaign when editing the prospect record.

63. Which two considerations must be made when creating a repeating automation rule? Choose 2 answers

Setting how many prospects are allowed to match the repeating automation rule

Setting a date for when prospects can no longer match the repeating automation rule

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

64. When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

The last campaign of the last contact associated with the opportunity

The first campaign of the first contact associated with the opportunity

The first campaign of the last contact associated with the opportunity

The last campaign of the first contact associated to the opportunity.