How To Become A Salesforce Certified Marketing Cloud Consultant?

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1. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000

What should they be aware of with respect to sender reputation?

They should have one dedicated IP address for every 100,000 messages send per month.

They should have a shared IP since their volume is under 500,000 messages per month.

They should have one SAP for transactional sends and another for commercial sends.

They should send at least 250,000 messages per month to maintain their sender reputation.

2. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take to create Send Classifications? Choose 2 answers

Define a Sender Profile

Define a Subscriber-specific From Name

Define custom Reply Mail Management

Define a Delivery Profile

3. By which three standard methods could contacts be injected into a journey? Choose 3 answers

Mobile Response Event

Date-Based Event

Predictive Intelligence Event

CloudPages Form Submit Event

Sales/Service Cloud Event

4. NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

A user-initiated message to send an email to customers who made a purchase daily.

Triggered Import - user initiated send (not scheduled).

A scheduled automation to send emails to customers who made a purchase daily.

5. Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.

Is based on a data extension which has Email Address as Primary Key.

A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.

What could be the reason?

The preference center is too precise.

Their account has deliverability issues.

The contact fell below the High Water Mark.

The entry event is triggered too often.

6. A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Create a Salesforce Data Extension for the user to select during a Guided Send.

Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

Create data validation rules for the integrated user in Sales Cloud.

Add custom links to the page layouts in Marketing Cloud

7. A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

Check the Scope by User box in Marketing Cloud.

Create a User in Sales Cloud with a System Administrator Profile.

Ensure that the User has the correct profile in Marketing Cloud.

Ensure that the User is assigned as System Administrator in Sales Cloud.

8. A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months.

The customer’s plans are to:

• Use an existing Paste HTML email for the first send.

• Make only minor changes to the email creative for future sends.

• Send to the subscriber list.

• Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

Guided Send

Triggered Send

Send Flow Activity

Send Email Activity

9. Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.

In what order should the steps be performed to refresh the sandbox in their integrated account?

Disconnect / Refresh / Reconnect / Authenticate / Synchronize

Refresh / Disconnect / Reconnect / Synchronize / Authenticate

Disconnect / Refresh / Reconnect / Synchronize / Authenticate

Refresh / Disconnect / Reconnect / Authenticate / Synchronize

10. A retail company needs to create journeys that will target subscribers based on website behavior.

They have identified three separate groups:

* Customer who searched for an item on their website

* Customers who abandoned a cart on their website

* Customers who made a purchase on their website

Which three questions should the consultant ask in order to design the data structure to this solution? Choose 3 answers:

Should customers exit the journey when the goal is met?

How are the subscribers identified in your web analytics?

How many messages should be included in each journey?

Should a single customer exist in multiple journeys at the same time?

How long after the behavior occurs will a subscriber need to enter a journey?

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11. Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.

Which activity would they use to accomplish this?

Decision Split Activity using only Contact Data

Decision Split Activity using only Journey Data

Einstein Split Activity

Decision Split Activity using both Contact and Journey Data

12. A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

A Transactional Journey with the Not Sent Notification activity included

A Datorama instance to ingest their data

An external system to receive and confirm callback and subscriptions

An Interaction Studio instance to ingest their data

13. Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

A new Sender Authentication Package should be used for NT

A Private Domain should be applied to the parent business unit.

A Private Domain should be applied to the child business unit.

A Sender Authentication Package should be used for CloudKicks.

14. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend'

Create an auto-suppression list populated with subscriber keys.

Populate a list using a query to exclude the subscriber key.

Create an exclusion list with the known email addresses.

Create an auto-suppression list populated with the known email addresses.

15. Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

Tracking aliases can differentiate click activity in an email to the same UR

Tracking aliases are primarily relevant when used with email conversion tracking.

16. A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement? Choose 2 answers

Use the Organization-Wide Email address.

Use a custom Delivery Profile.

Use a custom Send Classification.

Use the Send From Record Owner option

17. Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

Conduct manual imports of customer information from Sales Cloud.

Create a data extension to incorporate the imported data from a Salesforce Dashboard.

Combine each individual's channel contact information under one record.

Use Marketing Cloud Connect to include data from Sales Cloud.

18. A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week.

The company has shared the following:

* Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.

* Payments.csv will be encrypted.

* Payments.csv will contain data from the previous week.

* Late payment notices will be sent each Monday at noon.

* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.

Which automation sequence represents a viable solution?

File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer

Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

19. When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Supplemental data for an interaction in Journey Builder.

Database of record other than All Subscribers.

One-to- Many Relationship to the Contact Record.

Data for both Email and MobileConnect sends.

20. A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

How will Marketing Cloud and the database sync up?

Will new users have an "Email ID"?

What will be used as Subscriber Key?

What publication lists will be used?

Will the company need a custom preference center?

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21. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns.

The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

AMPscript

SSJS

SQL

HTML

22. Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.

In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.

23. A retail company’s database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier “Customer ID”.

The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Customer ID” in the database.

Which three key issues should be addressed? Choose 3 answers

What publication lists will be used?

Will the company need a custom preference center?

How will Marketing Cloud and the database synchronize?

Will new users have a “Customer ID”?

What will be used as Subscriber Key?

24. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

Use Automation Studio and Salesforce sends with campaign as an audience.

Use Automation Studio to prepare personalization data and initiate journey.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

25. The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

Correct syntax is used on any AMPscript in the email’s code.

Personalization strings map to attributes or data extension fields.

Grammar and spelling in the email text is correct.

Each content block specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

26. Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

Setting behavior-based goals

Designing decision logic via an intuitive user interface

Building simple segmented campaigns without SQL queries

creating customer segments from multiple data extensions

Processing zipped and encrypted file containing subscriber data

27. The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.

Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s instance of Marketing Cloud?

Brand guidelines for Corporate Apparel is different from NTO

Managing Unsubscribes for the Corporate Apparel Division only

Sending from a separate IP Address and Domain

Using different From Name and Email Address settings

28. A company is hosting a series of events and wants its customers who register to enter into a journey.

Which two methods are viable configurations for entry? Choose 2 answers

A form hosted on the company website that fires the entry event via REST AP

A Smart Capture form hosted in CloudPages that updates a Profile attribute.

A Smart Capture form hosted in CloudPages that populates the entry source.

A form hosted on the company website that fires the entry event via SOAP AP

29. A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

Which method should a consultant recommend to ensure content is displayed properly within the email?

AMPscript LookupRows function

A/B Test Content type

AMPscript conditional against the Gender field

Dynamic Content Block

30. Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What Should be recommended?

Create this as a Journey Data Source via Journey Builder.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

Perform a daily bulk export to SFTP for import via Automation.

Recreate this external web form inside Marketing Cloud.

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31. A retail company needs to create journeys that will target subscribers based on website behavior.

They have identified 3 separate groups:

* Customers who searched for an item on their website.

* Customers who abandoned a cart on their website.

* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

Should customers exit the journey when the goal is met?

How are subscribers identified in your web analytics?

How many messages should be included in each journey?

How long after the behavior occurs will a subscriber need to enter a journey?

Should a single customer exist in multiple journeys at the same time?

32. Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.

What solution should they use?

Automation Studio and Interaction Builder

Journey Builder

Automation Studio

Automation Studio and Journey Builder

33. Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

34. A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution?

Enable triggered sends on the Lead object in configuration

Write an Apex Trigger on the Lead object

Create the triggered send definition in the sales cloud

Create the triggered send definition in the marketing cloud

Put a SOAP API in place via the marketing cloud API

35. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.

Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

36. Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

What two pieces of information would help NTO achieve this objective? Choose 2 answers:

Last purchase date

Products purchased from a competitor

Number of items per order

Channel preference of customers

37. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMP script.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Text Response

Info Capture

Outbound

Data Capture

38. Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.

Which two methods should be used to filter entry into the journey? Choose 2 answers

Filter Activity

Entry Source Filter

SQL Query

Decision Split

39. Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

Which two options could be recommended? (Choose 2 answers)

Leverage Content Builder to create email templates for each language and populate the templates via the U

Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

Leverage personalization strings within the email template to pull in language-specific content.

Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

40. Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.

The list is:

* Compiled in a database in the website Content Management System (CMS).

* Imported into Marketing Cloud nightly at 11 p.m.

What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

Engagement metrics will be passed into Marketing Cloud.

They will need to integrate with the Marketing Cloud SOAP AP

Unsubscribes should be synchronized between senders.

The third-party send list should be pulled from the CMS

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41. Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase.

The email will include a list of products they added to their shopping cart.

• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

Lookup AMPscript function

LookupRows AMPscript function

Dynamic Content Block

Enhanced Dynamic Content Block

42. Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.

How should they accomplish this task?

Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

Create and send to a sendable data extension containing those needed fields using a query activity.

43. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

44. A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

What solution would a consultant recommend to address this use case?

Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

45. Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.

How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

Create a list in each BU and add subscribers with a matching Region to the list.

Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each B

Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

46. An existing triggered send needs to be updated with new content Select the correct sequence

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

47. A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend? Choose 2 answers

Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

Use Query Activities to create a Sendable Synchronized Data Extension.

Use Data Filters to segment data to output a Sendable Data Extension

48. Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

Triggered Send Definition

Transactional Messaging API

Multi-Step journey with an API Event entry source

Single Send journey with an API Event entry source

49. A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.

Which order of Automation Studio activities should be recommended?

Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

50. Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.

What skillset is needed?

AMPScript

HTML

CSS

SQL

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51. Which two statements about a database of record are correct? Choose 2 answers:

A database of record is a centralized storage repository of data about objects or people

A database of record is any database that contains subscriber data

A database of record is system in which subscriber's status is maintained

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

52. A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.

How should the customer individualize the email content?

Personalization Strings

Substitution Strings

Dynamic Content Areas

Guide Template Language

53. A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.

* Email #1 will be sent one month prior to the member's renewal date

* Email #2 will be sent one week prior to the member's renewal date

* Email #3 will be sent on the member's renewal date

* A master audience is updated in real time via the API

Which steps should be included in the customer's automation?

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

Three send definitions to the master data extension

Import activity -> Three send definitions to the master data extension

Three filter activities -> Three send definitions to the filtered audiences

54. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.

What is the implication of this data model when using Marketing Cloud Connect?

Email Sends will fail if the Contact ID or Lead ID is not included.

Tracking Data will not be returned to the Sales Cloud email recipient.

The customer will be able to use Reports and Campaigns as audiences.

The customer will be unable to use synchronized data extensions.

55. Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.

What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

Journey Data

Entry Data

Contact Data

Salesforce Data

56. A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.

Which two approaches should the consultant recommend? Choose 2 answers

Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.

Use SQL Query Activities to output a Sendable Salesforce Data Extension.

Use SQL Query Activities to create a Sendable Synchronized Data Extension.

Use Data Filters to segment data to output a Sendable Data Extension.

57. A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

An automation that queries the Complaint data view.

An automation that generates the Unsubscribe Event Extract.

An automation that queries the Unsubscribe data view.

An automation that generates the Complaint Tracking Extract.

58. What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

The option to convert a qualified Lead to a Contact.

Flexibility to wait based on duration or a specific time.

Native execution of a Server-side JavaScript activity.

The ability to send an email to a Salesforce audience.

59. A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.

Which two tools should be used? Choose 2 answers

Synchronized Data Extensions

Salesforce Reports

Filter Activity

SQL Query Activity

60. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

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61. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Subscriber Key

Contact ID

Member Record

Data Extensions

62. A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.

Which two questions should be asked for further discovery? Choose 2 answers

Does their License include support for REST APIs?

How many API calls are included in their License?

Does their License include the Large Data Extensions feature?

Why do they require 10 years of historical data in Marketing Cloud?

63. Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

A scheduled automation to send emails to customers who made a purchase daily

A triggered automation to send emails to customers who have made a purchase

A triggered message to send an email as soon as a customer completes a purchase

A user-initiated message to send an email to customers who made a purchase daily

64. A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.

What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

Publication list

Exclusion data extension

Auto-suppression list

Suppression list

65. How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

Marketing Channel Manager Role

Regional or Local Administrator Role

Marketing Cloud Administrator Role

Email marketing manager role

66. Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

67. Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

Configure Contact Builder to automatically generate a unique subscriber key.

Define the subscriber key as a unique value that does not relate to a specific channel.

Regularly merge duplicate contacts to keep tracking data accurately.

When using an external database of record, utilize that system's identifier as the contact key.

68. An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

What method should be suggested in this scenario?

Platform Events API

Data View Export with every send

Data Retrieves on the Send Object

Event Notification Service

69. Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

70. For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.

Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

Personalization Strings still allow PII to be displayed within an email.

Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Tokenized Sending should be combined with field-level data encryption for additional security.

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71. A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in the Marketing Cloud Connect configuration.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

72. Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.

How should they connect the data?

Entry Source Data Extension

Contact Configuration

Data Designer

Data Relationships

73. Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

74. Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.

What should the consultant do to diagnose the issue?

Initiate a log to troubleshoot package-related API calls.

Change the connection option to Scope by User.

Ensure the System User is assigned the Standard User Profile.

Manually clear the OAuth token to refresh the connection.