Free Access To Salesforce Certified Marketing Cloud Consultant Dumps

test2022-03-26T03:24:54+00:00

Are you willing to become a Salesforce Certified Marketing Cloud Consultant? It is not an easy task to prepare for the Certified Marketing Cloud Consultant exam. This Certified Marketing Cloud Consultant practice test contains real exam questions and answers to assist you in testing yourself. FreeTestShare Certified Marketing Cloud Consultant practice tests cover exam questions and answers to help you know about the topics easily!

You can check the free practice exam to assess yourself.

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1. Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.

Which feature should they use?

Exclusion Script

Auto-suppression List

Suppression List

Exclusion List

2. A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

What should a consultant recommend?

Use personalization strings created by selecting the data extension.

Use AMPscript variables created from each field in the data extension.

Use Dynamic Content rules to select a content area for each subscriber.

Use Guide Template Language created for each field in the data extension.

3. Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

A new Sender Authentication Package should be used for NT

A Private Domain should be applied to the parent business unit.

A Private Domain should be applied to the child business unit.

A Sender Authentication Package should be used for CloudKicks.

4. A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in the Marketing Cloud Connect configuration.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

5. Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

6. A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

7. Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.

What would a consultant recommend?

Contact History

Send Logs

Tracking Extracts

_Send Data Views

8. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.

Which data setup should they use for decision splits?

Journey Data queried from main data extension

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Journey Data using CRM Report Import Activity to Salesforce Data Extension

Contact Data using Synchronized Data Sources

9. Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

Use Einstein Segment Recommendations

Use an import activity to import a file from the SFTP

Use a query activity to populate the auto-suppression

Use the Import Wizard in Automation Studio

10. A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Select "Use separate 'Subscription Center' for this business unit" in Settings

Create attributes for each child business unit in "Profile Management" to record unsubscribes

Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

Select "Subscribers will be unsubscribed from this business unity only" in Settings

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11. A retail company needs to create journeys that will target subscribers based on website behavior.

They have identified 3 separate groups:

* Customers who searched for an item on their website.

* Customers who abandoned a cart on their website.

* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

Should customers exit the journey when the goal is met?

How are subscribers identified in your web analytics?

How many messages should be included in each journey?

How long after the behavior occurs will a subscriber need to enter a journey?

Should a single customer exist in multiple journeys at the same time?

12. A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

A Transactional Journey with the Not Sent Notification activity included

A Datorama instance to ingest their data

An external system to receive and confirm callback and subscriptions

An Interaction Studio instance to ingest their data

13. A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.

Which two questions should their IT team be asked? Choose 2 answers

Can they provide access for Marketing Cloud to update the DNS records?

Does their company allow delegation of subdomains to third parties?

Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

Are they able to modify their domain configuration's DNS entries?

14. A customer wants to reports on 'Not Sent' contacts in Journey Builder.

Which method should be used?

Use the standard report 'Subscribers Not Sent to'.

Use an automation with Tracking Extract.

Create an Analytics Builder Discover report.

Query the _sent Data View for the contact's send status.

15. A customer wants to create a journey with the goal of making users activate their accounts

within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

16. Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.

In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.

17. NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

last purchase date

proximity to store

lifetime purchase value

conversion rate

18. A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.

Which two components are appropriate for this solution? Choose 2 answers

CloudPage with Web Collect to add entrants in to a data extension

Send Email Activity with a link to a subscription center

CloudPage with Smart Capture to add entrants in to a data extension

Data extension with double opt-in status defined

19. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.

What skill set should the customer team have for this solution to be viable?

HTML

SSJS

AMPscript

SQL

20. A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CR

Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CR

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21. A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

An automation that queries the Complaint data view.

An automation that generates the Unsubscribe Event Extract.

An automation that queries the Unsubscribe data view.

An automation that generates the Complaint Tracking Extract.

22. An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.

The company collects the following information:

* Customer data (email address, first name, last name….)

* Event registration (email address, event ID, event name, event type, venue ID….)

* Venue details (venue ID, venue name, venue address….)

* Payment details (email address, event ID, total paid….)

The company does NOT want to link everything in Contact Builder .

Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

Event Registration

Venue Details

Payment Details

Customer Data

23. When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Supplemental data for an interaction in Journey Builder.

Database of record other than All Subscribers.

One-to- Many Relationship to the Contact Record.

Data for both Email and MobileConnect sends.

24. Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause? Choose 2 answers

Synchronized Data Sources only push data every 15 minutes

ContactID was used as Subscriber Key

Email Address was used as Subscriber Key

Individual Level Tracking was not selected in Marketing Cloud Configuration

25. A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey.

* There may be one or more records for each subscriber.

* The audience is generally over 1 million subscribers.

* The content is time sensitive and should be sent as quickly as possible.

* The customer is not using "catch and release" sending.

* The reference data extension contains 25 columns.

Which method should be used?

AMPscript a single Lookup Function

Server Side Javascript a single LookupOrderedRows Function

AMPscript a single LookupOrderedRows Function

Dynamic content via the Dynamic Content Wizard

26. Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.

What could be causing this?

The associated Contact should be updated to be injected

Synchronized Data Sources poll for changes every 15 minutes at the quickest

Orders are not being updated from not meeting criteria to meeting criteria

Orders should be set up to allow injection upon update in Connect Configuration

27. Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

A scheduled automation to send emails to customers who made a purchase daily

A triggered automation to send emails to customers who have made a purchase

A triggered message to send an email as soon as a customer completes a purchase

A user-initiated message to send an email to customers who made a purchase daily

28. A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Support non-English responses with Reply Mail Management.

Localized language and display options based on location and culture.

Tracking information for campaigns sent by each office.

Localized physical mailing address displayed in the default email footer

29. A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

Which method should a consultant recommend to ensure content is displayed properly within the email?

AMPscript LookupRows function

A/B Test Content type

AMPscript conditional against the Gender field

Dynamic Content Block

30. A retail company’s database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier “Customer ID”.

The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Customer ID” in the database.

Which three key issues should be addressed? Choose 3 answers

What publication lists will be used?

Will the company need a custom preference center?

How will Marketing Cloud and the database synchronize?

Will new users have a “Customer ID”?

What will be used as Subscriber Key?

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31. Northern Trail Outfitters is looking to personalize their SMS Messages.

Which data source is supported to personalize messages?

Population in Contact Builder

MobileConnect Demographics

Data Designer Attribute Group

Profile Attributes.

32. Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.

In what order should the steps be performed to refresh the sandbox in their integrated account?

Disconnect / Refresh / Reconnect / Authenticate / Synchronize

Refresh / Disconnect / Reconnect / Synchronize / Authenticate

Disconnect / Refresh / Reconnect / Synchronize / Authenticate

Refresh / Disconnect / Reconnect / Authenticate / Synchronize

33. Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

Tracking aliases can differentiate click activity in an email to the same UR

Tracking aliases are primarily relevant when used with email conversion tracking.

34. Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

35. Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.

How should they ensure this is accomplished?

Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.

Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.

RMM accounts are unable to support this behaviors.

Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.

36. To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation. Choose 2 answers

The IP address included in the sender authentication package will have the same reputation as the ones being used for NT

The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.

The private domain, e-E

com, will be used for all link wrapping, image URLs, and landing page URLs.

The e-E

com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

The email headers for EO will still reflect the private domain for NTO since that is the parent company.

37. A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

What step(s) should the customer take to move those subscribers back to 'Active'?

Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

Subscribers with a status of 'Held' should be re-enabled by contacting support.

Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

38. A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

Number

Currency

Float

Decimal

39. Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

40. A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

How will Marketing Cloud and the database sync up?

Will new users have an "Email ID"?

What will be used as the Subscriber Key?

What publication lists will be used?

Will the company need a custom preference center?

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41. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

42. Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.

Utilize Entry Data on a Decision Split within Journey Builder.

Create a Data Relationship in Email Studio to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

43. Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.

44. Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses.

What should the consultant recommend?

Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

45. A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.

What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers

Select a source DE with a root relationship to the contact.

Make sure the contact is above the High Water Mark on the source data.

Import new subscribers to the All Subscribers table.

Fire the event in both Automation Studio and the Entry Event.

46. Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.

Which statement describes how this will impact the account?

Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.

Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

47. A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months.

The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Use an existing Measure to build the subscriber audience for current and future sends.

* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

Triggered Send

Guided Send

Automated Send

User-Initiated Send

48. How do you add a contact in contact builder? Choose 2

Import to MyLists

Import to All Subscribers List

Import to DE

Add manually to All Subscribers

49. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Build an email using multiple images, with all text saved in the brand font.

50. An existing triggered send needs to be updated with new content

Select the correct sequence

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

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51. The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

Correct syntax is used on any AMPscript in the email’s code.

Personalization strings map to attributes or data extension fields.

Grammar and spelling in the email text is correct.

Each content block specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

52. A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.

What should a consultant recommend to deploy the email?

Inject the subscriber into a Journey.

Use the Transactional Messaging AP

Execute a Triggered Emails Interaction.

Use a User-Initiated Emails Interaction.

53. Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answers

Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.

Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.

Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.

Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

54. Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.

Is based on a data extension which has Email Address as Primary Key.

A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.

What could be the reason?

The preference center is too precise.

Their account has deliverability issues.

The contact fell below the High Water Mark.

The entry event is triggered too often.

55. Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

Relational data extensions with primary keys to match subscribers with their data

List model and Groups in Single Send Journeys

Attribute group in Contact Builder for segmentation

Data Extension Entry Source in Journey Builder with a filter

56. What are two ways Contact builder can alter the data in Data Extensions

Add Single Record

Extract Data

Clear Records

57. Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

_ListSubscribers

_Subscribers

_PublicationSubscriber

_EnterpriseAttribute

58. Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.

Which data type should they use for the Order ID field?

Number

Text (15)

Decimal (15,0)

Decimal (15,2)

59. A customer needs to import data from an SFTP site.

The customer wants to:

* Segment the contents of the file and then send emails.

* Transfer the file to the SFTP site at various times daily.

* Send to data extensions.

Which workflow should meet these requirements?

Triggered Automation: Import File > SQL Query(s) > Send Email(s)

Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)

Scheduled Automation: Import File > SQL Query(s) > Send Email(s)

Triggered Automation: Import File > Group Refresh > Send Email(s)

60. A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.

What recommendation would provide a scalable solution for the start-up?

A scheduled automation to send daily transactional messages.

A file drop automation to send transactional messages.

A manual email send for each transactional message.

Triggered email sends to deliver transactional messages.

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61. Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?

Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

Use a Query Activity in Automation Studio to create a segment before entering the journey.

Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Use a Data Extension Entry Source with an applied filter based on recent member activity.

62. Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting.

These metrics need to be reported per email campaign for each of NTO's Business Units:

* Number of Sends

* Delivery Rate

* Overall Bounce Rate

* Block Bounce Rate

* Open Rate

* Click Rate

* Complaint Rate

* Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report

Email Performance Over Time Report

Email Send Report

Account Send Summary Report

63. Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

MuleSoft Anypoint Platform

Datorama

Data Connector

Data Studio