Pass Your Exam To Become A Salesforce Marketing Cloud Administrator

test2022-03-07T03:42:21+00:00

By successfully passing the Salesforce Marketing Cloud Administrator exam, you demonstrate a thorough knowledge and understanding of configuring Marketing Cloud products using industry and product best practices. To pass the Marketing Cloud Administrator exam on the first try, you must have accurate syllabus information and an excellent study guide. FreeTestShare 100 percent genuine Marketing Cloud Administrator dumps give you in-depth knowledge and ensure you to pass your exam successfully.

To put your skills to the test, try free practice questions!

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1. Which activity should be used for multivariate content testing within Journey Builder?

Engagement Split

Random Split

Content Split

Decision Split

2. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns.

The customer has indicated the following:

• Emails will be built using a custom dynamic template for these messages.

• Links will vary over time and across campaigns.

• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

• Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

AMPscript

SSJS

SQL

HTML

3. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Content Builder

Einstein Send Time Optimization

Audience Builder

Einstein Email Recommendations

4. Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy? Choose 2 answers

Time Between Send and Engagement

Email Performance by Device

Email Sending Performance Report

Deliverability Complaint Rate

5. What storage model should be used if a subscriber has more than one value for an attribute?

Profile Attribute

Data Extensions

Publication Lists

Lists

6. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort? Choose 2 answers

Data Designer

Cloud Pages

Web Analytics Connector

Content Builder

7. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.

How should the admin fix the issue?

Use the exact filename used for the trigger in the import File Activity

Make sure the file is placed on the correct subfolder within the SFTP

Make sure the filename has a date stamp to avoid duplication

Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

8. Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Publication Lists

Data Extensions

Lists

Groups

9. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

External Key within the Import File Activity

Run Completion within the File Drop Automation

RuntimeError within the File Drop Automation

Notation Settings within the Import File Activity

10. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

Parameter Manager

Web and Mobile Analytics

Advertising Studio

Personalization Builder

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11. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete the request?

Automation Studio: Create a Report Activity to run every seven days.

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

12. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

AMPscript for Marketing Cloud

Web Analytics Connector

Google Analytics 360

Marketing Cloud Connect

13. A Marketing Cloud admin needs to warm their accounts Dedicated IP.

What option for segmentation aligns with the IP Warming process?

Segment to those recipients receiving text email versions first

Segment subscribers with soft bounces in their own dedicated send

Segment by domain to limit number of sends to each email provider

Segment by geographic region as after-hours sends will be marked as spam

14. A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

• The customer's expiration date is included in the data file.

What component should the customer's solution include? Choose 3 answers

Suppression list

Data Filter

Triggered Send

Template-based emails

Automation StudioTerm

15. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.

Which two topics does Setup Assistant cover? Choose 2 answers

Enabling Mobile Connect

Managing the Enhanced SFTP

Configuring Journey Builder

Setting up the Data Structure

16. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com.

The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

Purchase a new SAP for de-special.ntmarketing.com

Purchase a new private Domain for use in CloudPages

CloudPages must use the SAP domain

CloudPages must use pages.ntmarketing.com

17. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

Open and click activity are tracked in either version.

The email will avoid detection by various SPAM filters.

An auto-generated text version will be sent with your HTML email.

A custom text version will be sent with your HTML email.

18. What are entry source types for Journey Builder?

Data Extension, CloudPages, Email List, API Event

Data Extension, Audience Studio, API Event, Date Based Event

Data Extension, Email List, API Event, Date Based Event

Data Extension, Salesforce Community, GA360, Email List

19. A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.

What should the admin do to resolve the issue so the user can send an email?

Edit permissions and Grant permissions to Send

Edit permissions and deselect Deny for Email Sending

Add the Role Marketing Cloud Channel Manager

Remove the Marketing Cloud Viewer Role

20. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Select ‘Identity Verification’

Select ‘Enable Audit Trail Data Collection’

Deselect ‘Exclude API Users From Password Expiration’

Deselect ‘Enable Username and Password for Web Services’

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21. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud.

What solution should they implement?

Tokenized Sending

Transparent Data Encryption

Key Management

Field level Encryption

22. Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.

At which level should the utm_campaign value be configured?

Subscriber

Link

Account

23. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.

Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

Soft

Technical

Block

Hard

24. A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password

Where in Setup could they accomplish this task?

Company Settings

Feature Settings

Data Management

Security

25. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue? Choose 2 answers

Change Column Delimiter to

Change Character Encoding to UTF-8

Select Unicode Output

Change Format to xml

26. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access

How should the Marketing Cloud admin ensure users have access?

Choose Public App Integration during the installation

Install App-appropriate business units for expanded access

License all appropriate users within the installed package

Configure the API Integration to allow all users access

27. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.

Which feature would the admin use to meet this requirement?

Tokenized Sending

List Sending

Field Level Encryption.

Distributed Marketing Sends.

28. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.

Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

Import Activity

Data Extract Activity

File Transfer Activity

Decryption Activity

29. A customer needs to link demographic information to its contact model in Contact Builder.

What type of relationship should be used?

One -to -Many Relationship

Many -to -Many Relationship

One -to -One Relationship

Many -to -One Relationship

30. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Configure the business unit data retention setting to 12 months

Configure the Enterprise wide default retention to one year

Set inactive date to be automatically cleared after one year, but is recoverable

Apply a row based retention to each data extension as it is created, set to 12 months

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31. Which two data structures could be configured to appear.

In the out-of-the-box Subscription Center? Choose 2 answers

Data Extensions

Publication Lists

Lists

Groups

32. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selected for the new user? Choose 2 answers

Marketing Cloud Security Administrator

Administrator

Data Manager

Marketing Cloud Administrator

33. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this? Choose 2 answers

Collect Code

Recommendation Code

Conversion/Cart Code

Email Conversion Code

34. Northern Trail Outfitters (NTO) has the Discover Reporting Tool.

Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers

Email Performance by Device

Time Between Send and Engagement

Deliverability Complaint Rate

Email Sending Performance Report

35. A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.

How would the admin assign users to the business units?

Give permissions to users at top-level account to assign their own business units.

Search for the individual user, select their name, and click Manage Business Units.

Search for the individual user, select their name and click Edit Business Units.

Re-import the users to update their assigned business units

36. Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.

Which activity would allow them to build the journey with the fewest activities possible?

Join

Einstein STO

Engagement Split

Wait Until Date

37. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.

What should the admin do to prevent the prefix from deploying in live sends?

Use Proof instead of [PREVIEW]

Add [PREVIEW] to the subject line validation list

Require several campaign approvals

Wrap the subject line with AMPscript

38. An email marketing manager is planning to send a promotional email to one million subscribers.

Which data structure should be used?

Data Extension

Publication List

Group

List

39. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?

Selected SFTP folder

Original SFTP folder

Target Data Extension

Safehouse

40. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Preference Center link and physical mailing address

Business name and a link to the business website

Business name and physical mailing address

Preference Center link and a link to the business website

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41. Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory

How should this setup be achieved?

Child business unit SFTP user should be created

Copy the parent SFTP user into each child business unit

Each business unit should have multiple SFTP users

All child business units should have an individual SFTP user